Discovering the secrets of the SEO world - interview with Thomas Kloos
In this episode, you have a chance to hear from Thomas Kloos, founder of a .kloos agency, a top SEO agency in Austria, as he shares some great insights on the world of SEO from his 15 years of experience with it.
Learn:
- The importance of search intent and search volume in SEO, and how targeting areas with established demand is key
- The effectiveness of targeted ads on social media platforms like Facebook, and the ethical considerations around data collection for marketing purposes
- The importance of user experience, establishing touchpoints early on in the customer journey, and tailoring content to the needs and preferences of the target audience
- The limitations of AI in the SEO and marketing fields, particularly when it comes to text creation and holistic decision-making
- The potential for AI to generate unique and novel content, such as recipes or product descriptions
- The varying importance of factors like page speed and user experience in Google's search algorithm, and how this differs across different industries
Have a sneak peek of the complex and constantly evolving world of SEO, whether you're a digital marketer or a business owner looking to improve your online presence. After watching it, you will see Search Engine Optimization way more clearly.
Stay tuned, stay Osom, and remember to subscribe!
There are more episodes to come.
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If you want to contact Maciej or Thomas, you can find them on LinkedIn:
Maciej - https://www.linkedin.com/in/nowakmaciej
Thomas - https://www.linkedin.com/in/thomaskloos/
